Exhibition design is a meticulous task that requires exhibition companies to arrange professional designers to coordinate with clients. Before creating a booth, it is necessary to have in-depth communication with exhibitors to understand brand, product, display goals, budget, and other information. At the same time, conduct research on exhibition venues, visitor groups, competitors, and other factors to provide a basis for design. The following are the key points that need to be paid attention to during the booth design process:

1. Clarify the theme and positioning: The theme is the core of exhibition design and should be in line with the exhibitor's brand concept and display purpose. For example, when a technology company participates in an exhibition, the theme revolves around "Innovative Technology, Leading the Future", using modern minimalist style and high-tech elements to showcase cutting-edge products. At the same time, accurately target the audience, analyze their preferences and needs, and make the design targeted. If targeting young consumers, incorporate fashionable elements into the design.

2. Spatial layout planning: Reasonable layout enhances visitor experience. The entrance area is set up prominently to attract attention and guide the flow direction; The exhibition area is the core, divided by product category and function to ensure clear and orderly display of exhibits; The negotiation area is quiet and comfortable, convenient for business communication; The rest area provides comfortable seats and drinks to relieve visitors' fatigue.

3. Color, lighting, and material matching: Colors create an atmosphere and convey information. Warm colors such as red and orange convey vitality and enthusiasm; Cool tones such as blue and green convey a calm and professional demeanor. Lighting enhances visual effects, with emphasis on highlighting exhibits and ambient lighting creating an ambiance. The choice of material affects the overall texture, with wood being natural and warm, metal being modern technology, and glass being transparent and open.

4. Exhibition display design: Choose the display method based on the characteristics of the exhibits. Large mechanical products can be displayed on the ground with interactive devices; Small and exquisite exhibits are displayed in display cabinets and booths, with lighting highlighting details. Utilize multimedia technologies such as projection and video to enrich display forms and enhance attractiveness.

The above points are the key points that exhibition company designers need to pay close attention to during the booth design process. Exhibition design is a comprehensive art that aims to effectively convey exhibitor information and attract visitors' attention through creativity and planning. After the design rendering of the booth is approved, the exhibition company will produce display props, exhibition boards, etc. according to the detailed design plan. The construction process strictly controls quality and progress to ensure safety, stability, and compliance with design requirements.