What preparations do exhibition companies need to make for overseas exhibitions

  • Pubdate:2024-09-19 16:06:37
  • Category:Enterprise Announcement

With China's accession to the World Trade Organization, more and more Chinese companies are going abroad to participate in exhibitions. During the specific exhibition process, the exhibition company suggests that when attending exhibitions abroad, in order to ensure the smooth progress of the exhibition and achieve the expected results, the following points should be noted:

1、 Preliminary preparation

Passport and Visa:

Ensure that the passport is within its validity period and apply for the required country's visa in advance.

The passport application requires the individual to bring their ID card and household registration book to the immigration management department in the place where their household registration is located.

The visa can be processed by an exhibition company, but the applicant must provide relevant documents.

Exhibition materials and invitation letter:

Ensure to receive an invitation letter from the exhibition organizer as a necessary credential for participation.

Prepare promotional materials such as brochures, color pages, price lists, and copies of company qualification certifications.

Booth selection and construction:

Contact the exhibition company 2-3 months in advance to book a booth, and prioritize choosing a location near the entrance and the main passage of the exhibition hall.

The booth construction should consider ergonomic design to ensure that the exhibits are displayed in accordance with human height and perspective.

Exhibits and promotional materials:

Prepare product samples for display and prepare sufficient promotional materials such as business cards, product brochures, posters, etc., and ensure that there are both Chinese and English versions.

Prepare gifts related to the company's products or brand image to increase retention and exposure opportunities.

Personnel arrangement:

Determine the list of overseas exhibitors and submit relevant information to the exhibition company in advance to facilitate arrangements for visas, hotels, air tickets, and other matters.

Arrange sufficient personnel to participate in the exhibition, usually at least two people per company booth, in order to better receive customers and promote.

2、 On site preparation

Check booth:

After arriving at the exhibition site, carefully inspect the construction of the booth to ensure it meets the design requirements and carry out necessary debugging.

Prepare reception supplies:

Prepare sufficient reception supplies, such as business cards, brochures, gifts, etc., to ensure that they can be provided to visiting customers at any time.

Familiar with the exhibition process:

Understand the opening time, closing time, rest time and other arrangements of the exhibition in order to better arrange one's exhibition time.

The above introduction to the preparation work required for overseas exhibitions is quite comprehensive. As a professional enterprise engaged in overseas exhibitions, we will communicate with exhibitors in advance during each exhibition process to fully prepare. Only in this way can you better participate in foreign exhibitions, showcase your company's strength, promote market expansion, and establish international cooperation relationships.


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